Case Study: How Medbury Helped a Tech CEO Skyrocket His LinkedIn Presence FAST
1 week. 2 posts. 7,000 impressions. 185 likes. And 2 qualified prospect DMs.
Those are some pretty great results, right?
We were so thrilled to nail the first week with a new client and wanted to share details and insights here.
Let’s get into it.
The Challenge
Our client, the CEO of a fast-growing tech startup, faced a common frustration: lackluster engagement on his personal LinkedIn account - despite support from his internal marketing team. He was posting regularly but averaging between 10-30 likes and minimal views. He knew he wasn’t leveraging the lead-generating, awareness-boosting potential of the platform.
The Goals: He wanted to elevate his personal brand, spotlight his podcast, and attract new clients. He also wanted his online presence to hold its own against the industry leaders he was pitching and collaborating with.
Our Approach
Strategic Networking & Engagement
On LinkedIn, a cultivated community is key. We built a custom list of 30 users who met our ideal criteria for community engagement. (This is part of Medbury’s secret sauce.) Then, through thoughtful, consistent engagement - liking and commenting on their posts three times a week, on behalf of our client - we primed the community for his content.
Compelling, Optimized Posts
We crafted 10 posts that both matched our client’s voice and sensibilities and were optimized to perform on the platform. (We promise - it’s totally possible.) Check this out for more details on a 10-post framework we love.
The Outcomes
Surging Engagement
With our first two posts, our client saw a huge boost in engagements, impressions, followers, and profile views. Both posts garnered more than 90 likes and 3500+ views each. Here’s what the data looks like:
Impressions skyrocketed:
Profile views hit a one-year high:
And his engagement rate went through the roof, too:
Maybe the best part? Qualified prospects slid into his DMs.
Beyond post-performance metrics, our client received two high-potential DMs within two days. One was from a previously disengaged prospect confirming that he wanted to move forward with a pilot. The other was a message from a notable industry leader - and an ICP - asking to schedule a digital coffee.
Not too shabby, right?
But, while these initial results are exciting, we know they’re just the start of what we can achieve for this client. We can't wait to dig in further and do more.
Want to turn your LinkedIn into a magnet for clients and opportunities? Shoot us a note at Hello@medburyagency.com, or book a 15-minute chat here.
In only 10 posts!? You're killing it.